The Food Bridge is driven by a professional team, comprising both Chinese and foreigners, all with a unique understanding of the imported food market in China.
Our management strengths include our technical knowledge, professional management procedures and transparency.
Together, the members of the Food Bridge management team account for years of experience in the food supply and distribution.
The resulting performance has helped develop strong relations with our business partners, customers, principals and different level of government departments.
Marketing Department
 Elaborates business and marketing plans for each brand, provides transparent market information to our partners, and organizes countless retail and food service promotions.
Brand managers and marketing assistants closely supervise the development of our brands, while merchandisers control the exposure of the products in stores and provide accurate and timely information to sales and marketing departments on competition and prices.
This team is lead by our Business Development Manager Mr. Terry Di. He has a BA degree ( major in Mass Communication and Journalism ) from The University of Canterbury, New Zealand. He has several years experience in advertising management as an executive for a medium-sized New Zealand advertising agency.
After Mr Terry Di come back to China, he also gained many years working experience in product management for an international food manufacturer and also in business development for a large Hongkong public listed FMCG company in Asia. He also joined and operated several government funding project from New Zealand, China and Australian government. His working focus is in the area of Interactive Marketing and foreign FMCG ( Fast Moving Consumer Goods) business development in China. The research with many real business cases about advertising effectiveness and branding building are also his strength. |
Sales Department
 Our Sales Department manage our sales channels nationwide, supervising dedicated organizations for food service and retail networks. Our dedicated approach allows us to best answer the needs of these very different environments with tailor-made activities.
This team is lead by our Sales Manager Mr Tony Chen. He graduated from one of the famous university in Thailand. He has strong sales background and experience in FMCG industry, especially in the Food and beverage area. He used to be sale manager and director for different types of foreign companies. Handle with many kinds of different consumer goods for different channels. He manages our sales channels nationwide, supervising dedicated organizations for food service and retail networks. His team always gives the best answer for our customers and suppliers in today’s China market. |
Operations & Logistics
 Our operation team provides the whole operations process from purchase to delivery and customer service. It is responsible for on-time deliveries to different cities all of the world, as well as answering to customer requests throughout our different branch office.
This team is lead by Ms. Dian Na, who has worked for several international trade platforms as logistics manager after having received a master´s degree in management in the Check Republic where she stayed for 3 years. |
Technical Support Group
 Our Tech-support group works in close coordination with our partners to provide brand technical training and also provide demonstrations and hands-on training for professionals conducted by our different well-known chefs.
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Business Consulting
 According to the different demands of our customers in each area, our professional consultant team can provide them very reliable industry solutions with their unique products. It is always ready to welcome the chances to serve you.
This area is lead by Mr. Shawn Lee who works very closely with many big businesses organizations and also different levels of government. He helps The Food Bridge to develop and maintain special sales channels.
He also assistants closely to suggest the development of our products and brands, while merchandisers control the exposure of the products in stores and provide accurate and timely information to sales and marketing departments on competition and prices. |
Transactions & Legal
 This team helps in the negotiation of contracts with different final clients and distribution channels, as well as in the strategic planning and execution of specific partnerships for processing, distribution or logistics.
For this purpose our team works with the firm UB & CO. Attorneys and Counselors, for further information please visit www.ub-co.com.
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